Bangkitnya Raja HP Dunia, Xiaomi-Oppo-Apple Silakan Minggir

Samsung Galaxy Z Fold 5 (CNBC Indonesia/Tini Bohang)

Selama 2024, topik terkait merek apa yang paling laku di pasaran terus dibicarakan oleh banyak orang. Termasuk bangkitnya Samsung jadi raja HP dunia menjadi salah satu topik terpopuler tahun lalu.

Dalam laporan firma riset Counterpoint, Samsung memimpin pasar smartphone global selama kuartal III-2024. Salah satu kontributornya karena peluncuran seri Galaxy S24 yang laris manis.

Seri tersebut diluncurkan pada awal tahun lalu. Samsung merilis tiga varian dalam generasi tersebut yakni S24, S24 Plus dan S24 Ultra. Hasil positif juga didapatkan oleh seri Galaxy A yang mendorong capaian Samsung saat itu. Sayang hasil yang sama tidak terjadi untuk produk HP lipat perusahaan.

“Samsung memimpin pasar dengan pangsa 19%, karena permintaan seri A yang terus menerus dan kinerja seri S24 yang lebih baik. Namun sambutan HP lipat Samsung biasa saja,” jelas Direktur Riset Counterpoint, Tarun Pathak dikutip dari laman resmi Counterpoint.

Samsung berada di puncak laporan tersebut, dengan mengantongi market share sebesar 19%. Raksasa Korea Selatan itu mengalahkan nama lain, termasuk Apple yang berada di posisi kedua dengan 16%.

Seri iPhone 16 yang diluncurkan September lalu memang menjadi pendorong capaian Apple kala itu. Namun penjualannya tercatat masih datar dan diperkirakan tetap stabil.

“Meski penjualan iPhone 16 awalnya datar, kami memperkirakan permintaan seri iPhone 16 tetap stabil karena basis pengguna iPhone yang terbesar,” jelasnya.

Xiaomi berada di peringkat ketiga dengan market share 14%. Oppo dan Vivo berada di posisi keempat dan kelima mengantongi masing-masing 9%.

Pasar smartphone juga mulai bangkit. Counterpoint menyebutkan pasar tetap stabil tahun lalu dan telah bangkit dari penjualan terendah selama satu dekade terakhir.

Counterpoint menyinggung dua faktor bangkitnya pasar smartphone global. Yakni terkait sentimen konsumen dan faktor ekonomi makro yang terus membaik dari tahun sebelumnya.

Laporan itu menyebutkan pemulihan pasar tengah berlangsung. Pada kuartal tersebut, penjualan smartphone secara global tumbuh 2% year-on-year (yoy) dengan periode yang sama tahun sebelumnya.

Ini menjadi pertumbuhan pertama dalam periode yang sama sejak 2018. Pertumbuhan yang didapatkan saat itu juga menjadi yang keempat kalinya berturut-turut. Meskipun Counterpoint mencatat kuartal sebelumnya pasar smartphone sempat mengalami perlambatan.

Saat itu sejumlah pasar dilaporkan telah mencatat pertumbuhan tahunan dua digit. Eropa, Amerika Latin dan Jepang menjadi pasar yang memimpin.

“Semua OEM smartphone diuntungkan dari pasar yang mulai pulih tahun 2024 dan 10 merek teratas telah mengkonsolidasikan pangsa pasar,” tutur Pathak.

tamuwin

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    Disposable Vapes: Simple, Smooth, Ready to Go

    Let’s face it — nobody wants to deal with complicated setups all the time. That’s where disposable vapes shine. They’re perfect for busy individuals who still want that satisfying hit without the hassle of charging, refilling, or replacing parts.

    Popular models like the VAPETAPE UNPLUG / OFFGRID, LANA ULTRA II, and SNOWWOLF SMART HD offer thousands of puffs in one easy-to-use device. Whether you’re out for the day or just need something quick and easy, these disposables have got your back.

    New Arrivals: Fresh Gear, Fresh Experience

    The best part about being into vaping? There’s always something new around the corner. The latest releases like the ELFBAR ICE KING and ALADDIN ENJOY PRO MAX bring something different to the table — whether it’s smarter designs .

    The ELFBAR RAYA D2 is another standout, offering more than just puff count — it comes with dual mesh coils, so you can really make it your own.

    Bundles: Smart Choices for Regular Vapers

    If you vape often, buying in bulk just makes sense. Combo packs like the VAPETAPE OFFGRID COMBO or the LANA BAR 10 PCS COMBO aren’t just practical — they’re also a cost-effective option . No more running out at the worst time, and you save a bit while you’re at it.

    Flavors That Speak to You

    At the end of the day, it’s all about taste. Some days you want something icy and refreshing from the Cold Series, other times you’re craving the smooth, mellow vibes of the Smooth Series. Then there are those sweet cravings — and trust us, the Sweet Series delivers.

    Prefer the classic richness of tobacco? There’s a whole series for that too. And if you’re trying to cut back on nicotine, the 0% Nicotine Series gives you all the flavor without the buzz.

    Final Thoughts

    Vaping in Singapore isn’t just a passing trend — it’s a lifestyle choice for many. With so many options available, from pocket-sized disposables to customizable devices, there’s something for everyone. Whether you’re taking your first puff, or a long-time fan, the experience is all about what feels right to you — tailored to your preferences .

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